How We Built LMX for the Grassroots Football Community

Published on July 12, 2025 (Last updated: August 6, 2025)

Before LMX was a product, it was a problem.

We were running Last Man Standing leagues the same way everyone else did — WhatsApp threads, Google Sheets, missed picks, forgotten deadlines, and a Monday morning scramble to figure out who was still in.

It worked. Kind of. But it didn’t feel fun anymore.
And that’s the thing — LMS is meant to be fun.

So we decided to fix it.

🛠️ Built for Fans, Not Admins

LMX was designed for one core reason: to make LMS effortless. Not just for the people playing — but for the poor soul trying to run the league.

Because let’s be honest: if you’ve ever organised LMS for your mates, you’ve probably said the words “never again.”

So we built LMX to take all of that off your plate:

  • Easy league setup

  • Automatic deadline cutoffs

  • No duplicate picks

  • Fixtures in one clean view

  • Pick reminders, win tracking, stats

  • And no one chasing WhatsApp messages at 11:56pm on a Friday

🏟️ Made for the Grassroots Game

We didn’t build this for the Premier League suits. We built it for:

  • The Sunday league managers running club fundraisers

  • Pub crews who want a bit of craic between pints

  • Office leagues looking for something less faffy than Fantasy Football

  • Mates who watch Match of the Day religiously but don’t want to manage a squad

This isn’t about monetising fandom. It’s about giving it a home.

🌍 What’s Next

We started with the Premier League because that’s what most of our players follow. But LMX isn’t about one league — it’s about the format. We’ve already got eyes on other leagues, other countries, and other ways to play.

Because we believe Last Man Standing deserves more than a spreadsheet.
It deserves a proper home. A platform. A brand.

And we’re just getting started.

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